By Nick Usborne

Before I get into what makes me scream, shout, and reach for hard objects to throw, let me be clear about my definition of “conversational copywriting.” It’s a way of writing sales copy that sounds like one friend enthusiastically selling something to another friend. Conversational copywriting is still about selling … but in a way
Read More…

The post 3 False Beliefs about Conversational Copywriting that Make Me Want to Scream appeared first on Copyblogger.

…read more      

By Neil Patel

It’s time for you to adapt to the latest marketing trends. Your company can no longer afford to ignore mobile users.

Your website must be optimized for mobile devices. Why?

Well, for starters, 80% of the top websites according to the Alexa rankings were optimized for mobile users. Plus, 80% of all Internet users have smartphones.

It’s easy for people to browse the Internet from their mobile devices. Doesn’t it seem like everyone is glued to their smartphones all the time?

Even those who aren’t holding their phones right now, I’m sure, have them within arm’s reach, either …read more      

By Stefanie Flaxman

Publishing content regularly — and striving to improve with each new creation — is a proven way to figure out how to serve your audience and meet your business goals. But I have other things to do besides writing content, and you do too. Recently, I had trouble finishing a draft of a post and
Read More…

The post Struggling to Finish Your Blog Post? Try This Quick Editing Tip appeared first on Copyblogger.

…read more      

By Neil Patel

When was the last time you updated your website?

If you have to stop and think for a minute to answer that question, you may have a problem. Your website needs to be monitored and updated on a regular basis.

However, you don’t want to make changes without any rhyme or reason. That’s why you can use A/B testing as a tool to help guide your website updates.

But before you start A/B testing, you need to understand how it works. It’s not just a one-time thing. Some of you may have tried these tests in the past and seen …read more      

By Sonia Simone

Aww, it warms my heart to see the wave of new students joining our Creative Content Foundations course. That’s a new class from Copyblogger, designed to give you the essentials that every content marketing “pro” needs — whether you’re creating content for your own business, for freelance clients, or in an organization. We’ve got a
Read More…

The post Welcoming Our New Students to the Creative Foundations Course! appeared first on Copyblogger.

…read more