Create a Waterfall of Downloads for Your E-Book

By Neil Patel

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Writing your first e-book is exciting. But once it’s finally written, you’ve got to find a way to get it in the hands of your audience.

After all that hard work, long nights, and endless research, it would be a shame if your book went unread.

For those of you who have recently written an e-book, are in the process of writing one, or planning to write one in the near future, you’ve got to start thinking about your distribution methods.

You could be the best writer on the planet, but if you don’t know how to market yourself, nobody …read more      

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4 Ways to Craft Content that Earns Your Audience’s Attention

By Sonia Simone

About four years ago, I wrote about the idea of “Content Shock” — and maybe I was a tiny bit snarky about it. “Content Shock” is Mark Schaefer’s term for the point when there’s so much content published every day that we’re all drowning in it — and content stops working. I stand by my
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Creative Content Foundations Is Open for Enrollment

By Sonia Simone

We’re excited to announce that our Creative Content Foundations class is open for new students! And we’re launching it at what can only be called a screaming deal — but just for this week. We’ve spent months putting the course together, making sure it’s focused, but also comprehensive enough to give you real results. Here’s
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My Favorite Time-Saving Social Media Marketing Tools

By Neil Patel

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Staying active on social media is one of the best ways for you to create brand awareness and engage with your audience.

But with so many different social platforms to manage on a daily basis, it can be overwhelming. Sometimes keeping up with all these networks at once can feel like a full-time job.

You have enough on your plate when it comes to running your business. Sometimes, your social media campaigns get pushed toward the bottom of your to-do list.

If you’re not in a position to hire a full-time social media marketing manager, you can use a variety …read more      

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3 Fundamental Editorial Standards for Any Serious Publication

By Stefanie Flaxman

I’m a “go big or go home” kind of gal, and when it comes to content marketing today that translates to “have editorial standards or don’t publish.” If a reader, listener, or viewer begins to like you, but you fail to earn their trust, your hard work will feel like a waste. Editorial standards are
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