By Sonia Simone

Sometimes it bums me out that we’ve become a culture of contrarians. Whether it’s Black Panther, 3D printing, or strawberry ice cream, there’s nothing so excellent that someone on the internet won’t tell you why you’re wrong for liking it. So sometimes it’s easy to miss the signals when a genuine problem does develop. And
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The post What’s Really Broken in the ‘Content Marketing Playbook’ appeared first on Copyblogger.

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By Hashim Warren

Want to craft high-converting offers? Below I’ll tell you how I failed multiple times over several years until I finally learned how to cap off my marketing funnels with can’t-miss deals my customers were eager to pay for. But before we dive into persuasion strategies and tactics, let’s address your own fears and hesitations. Because
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The post How to Craft No-Brainer Marketing Offers [Free Poster] appeared first on Copyblogger.

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By Neil Patel

Not every business is a household name. If you’re a small or medium-sized company, it’s not always easy to promote yourself and compete with the big brands.

Your products might be great, but if nobody knows about you, it won’t be easy to sell. Even if someone stumbles upon your website, products, or social media pages, they may wonder whether you’re legitimate.

That’s why you need to come up with clever ways to add credibility to your brand and products.

Start by including elements that add credibility to your website. But that alone won’t always do the trick.

Using micro influencers …read more      

By Stefanie Flaxman

It’s easy to envision that other people’s paths (career or otherwise) are somehow smoother than yours. Have you ever had thoughts like that? Notions that everyone else who has some form of success achieved it by taking smart, consecutive steps that always led them forward, while you: Take two steps forward, one step back Stop
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The post 7 Unusual Signs on the Path to a Breakthrough appeared first on Copyblogger.

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By Neil Patel

Not everyone has unlimited funds for a marketing budget.

Even those of you with a high bank balance shouldn’t dump every dollar into marketing without a plan. I understand how much you want to promote your business, but you need to come up with ways that efficiently accomplish this.

You don’t need to spend tons of money on marketing. Trust me, I know from experience.

I’ve gone through both paths with my business ventures. There were times when I spent tons of money on marketing and other times when I paid as little as possible.

Don’t get me wrong, I’m not saying spending doesn’t …read more