How to Turn One Content Idea into a Fascinating Four-Part Series

By Stefanie Flaxman

"Shift from publishing content to building anticipation for your next installment." – Stefanie Flaxman

Sometimes it’s really helpful to prepare multiple pieces of content in advance.

You might be:

But how do you plan your content, create it, and meet your publishing deadlines without getting overwhelmed?

Let’s start with a simple, small task: selecting one content idea.

Then we’ll break down that one idea into a fascinating four-part series. The process I’m going to share is a straightforward …read more      

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Here’s How to Perfectly Optimize Your Infographic for SEO

By Neil Patel

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Infographics are amazing!

Besides being one of the best ways to explain a complicated topic with ease, they make information come alive.

Research found,

people following directions with text and illustrations do 323 percent better than people following directions without illustrations.

Maybe that’s why “infographics are ‘liked’ and shared on social media 3x more than any other type of content.”

And the concept of relaying information through visuals is nothing new.

If you think about it, cave paintings and hieroglyphics dating back to 30,000 BC accomplished the same thing.

They were far less sophisticated but demonstrate just how hard-wired we are when it …read more      

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Better Content, Better Websites, and a Little Inspiration

By Sonia Simone

Better Content, Better Websites, and a Little Inspiration

On Monday, Brian Clark kicked off a new series of quick copy tips. These are short, powerful techniques that can make your copy more persuasive and get you to your goals faster.

This time, Brian taught us about the Proclamation Lead — a way to cut through the clutter and start your content with a bang. If you’re struggling to make your content stand out, or you just want a potent way to get your message across, give it a try …

On Tuesday, we welcomed our colleague Chris Garrett back to the blog. He wrote about <a class="colorbox" …read more      

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How to Get Your Content to Rank for Seasonal Keywords

By Neil Patel

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When you hear the phrase seasonal keywords, what comes to mind?

Is it Black Friday, Cyber Monday, Christmas and general holiday-related keywords?

Well, that’s definitely part of it.

Of course, you’ll want to put the extra energy into optimizing your keywords for the holidays.

After all,

holiday retail sales during November and December brought in $658.3 billion in 2016.

This translates into holiday retail sales representing 20% of total retail industry sales.

But there’s a lot more to it than that.

When I say seasonal keywords, I’m referring to any particular time of the year when there’s a spike in …read more      

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7 Classic Quotes to Inspire Your Writing

By Sonia Simone

Editorial Roundtable

Writing is a glorious and rewarding experience, a noble craft, one of the most satisfying ways you can spend your time — at least, while your clothes are on.

Except for the days when it’s horrible.

Maybe that’s why writers love quotes about writing. They help remind us of those lofty aspects and give us courage to get through the crummy parts.

For your inspiration and encouragement, here are some favorite quotes on writing from our editorial team.

Brian Clark

Brian gets us started with one of the classics:

“I write one page of masterpiece to ninety-one pages of shit,” Hemingway confided to F. …read more      

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