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10 FebFeatured

Brand New Blog. No Traffic. Here’s What to Do.

by Jason Fairfield0 Comments

By Neil Patel

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Ever feel as if you’re the only person reading your blog?

It’s possible it’s not just a feeling. In today’s digital marketing landscape, it’s difficult to get users to read blogs if they’re not relevant to them.

Even if the blog is relevant and the content is great, in a world of rapid-fire of competing messages from millions of companies, it still doesn’t get the attention it deserves.

If you want to get more eyes to your blog posts and see more interaction from your target audience, read this post—I’ll give you some tips that can generate a larger audience.

Content marketers today can’t …read more      

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09 FebFeatured

Get Engaged to Your Audience and Customers

by Jason Fairfield0 Comments

By Sonia Simone

Get Engaged to Your Audience and Customers

Roses are Red

Violets are Blue

Valentine’s Day is Tuesday

Why is content marketing so hard?

Welcome to the week before Valentine’s Day! As it happens, it’s connection and engagement week at Copyblogger — and the content this week is all about how you can create a more profound bond with your audience.

On Monday we had a fun day, because we got to finally let you know about something cool we’ve been working on behind the scenes — StudioPress Sites. This new product was conceived and shaped based on our in-depth conversations with customers, and we’re super proud of it. If you’re …read more      

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09 FebFeatured

2017 Content Excellence Challenge: The February Prompts

by Jason Fairfield0 Comments

By Sonia Simone

CONTENT EXCELLENCE CHALLENGE - February Prompts

Leave a comment with your entry for this month’s content challenge. You’ll have the chance to win a really good book!

Hey, it’s February! And that means we have two new prompts for our 2017 Content Excellence Challenge.

This month, we’re going to send a copy of Jonah Sachs’s book Winning the Story Wars to five randomly selected commenters. (See the details below for more about who we will and will not be able to send books to.)

Remember, you have two weeks before comments on the post close, so don’t dawdle. :) Give the creative prompt …read more      

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08 FebFeatured

Without Emotional Advertising, Your Landing Page Won’t Work. Here’s How to Get It Right.

by Jason Fairfield0 Comments

By Neil Patel

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Emotions guide nearly every facet of our lives.

And it’s no different when it comes to what we choose to buy.

Our purchasing decisions are largely guided by emotions rather than cold logic or stark objectivity.

Some experts even suggest that “90 percent of all purchasing decisions are made subconsciously.”

In other words, they’re based on emotions.

I think that one of the biggest mistakes marketers make with their landing pages is failing to make an emotional connection.

Sure, they present some facts, sprinkle in a bit of data, yada yada yada, but they just don’t connect on an emotional level.

Maybe this is why …read more      

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08 FebFeatured

5 Cognitive Biases You Need to Put to Work … Without Being Evil

by Jason Fairfield0 Comments

By Jerod Morris

"We tend to search for and interpret information in a way that confirms our preconceptions." – Jerod Morris

All writing is persuasion in one form or another.

This is more obvious in some types of writing than others, but it is nonetheless true for all.

When it comes to copywriting, it is clearly true. Every piece of copy we write should drive a reader toward a specific action.

“Writing gives you the illusion of control, and then you realize it’s just an illusion, that people are going to bring their own stuff into it.”

– David Sedaris

But even the best piece of copy in the world doesn’t actually control a reader’s actions. Well-written copy only provides the “illusion of control.” …read more      

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