By Neil Patel
Emotions guide nearly every facet of our lives.
And it’s no different when it comes to what we choose to buy.
Our purchasing decisions are largely guided by emotions rather than cold logic or stark objectivity.
Some experts even suggest that “90 percent of all purchasing decisions are made subconsciously.”
In other words, they’re based on emotions.
I think that one of the biggest mistakes marketers make with their landing pages is failing to make an emotional connection.
Sure, they present some facts, sprinkle in a bit of data, yada yada yada, but they just don’t connect on an emotional level.
Maybe this is why …read more