We all know how we feel when we run into creepy, pushy salespeople, right?

Manipulated, pressured. Slimed.

In fact, the last thing we want to do is make a purchase from that person.

High-pressure salesmanship rarely works online. It’s so easy to just click away.

That’s the promise of content marketing — to deliver a relevant business message without becoming a total saleshole.

And yet, too many companies pump out massive volumes of content without seeing real results. Where are they going wrong?

Let’s start by looking at where content marketing came from … and some misreadings of its key ideas.

Content marketing has two …read more