Why Your Greatest Asset May Be Slowly Eroding (and How You Can Rebuild It)

“Why are we sending this email to this list again?” Kim asked.

I was incredulous. “Umm, because we never sent it a first time,” I thought to myself.

Still, before responding, I decided to check. Glad I did.

It turned out we had indeed sent the same information to the same email list a week prior. And I was the one who wrote that original email.

So why had I forgotten about writing it to such an extent that I wasn’t even hit with a pang of remembrance while planning and writing a second, similar email?

It seems I was losing control of one of …read more