Is It Okay to Alternate Between Monologues and Interviews?

By Jerod Morris & Jon Nastor

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We’re back! In this week’s episode, we explain why we didn’t publish a new episode last week and what you can learn from our mistake. Then we discuss a listener question that leads to an important epiphany from Jonny.

The question we tackle is whether or not it’s okay to alternate between monologues and interviews in the same podcast feed. We provide some reasons why this is a good idea, as well as some reasons why it’s not a good idea.

Then, most importantly, we provide three questions you should answer to determine if it’s a good idea for you, your show, …read more      

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Why Passion Matters More Than Skill When Launching a Membership Site

By Sean Jackson

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Charity Preston — a teacher turned teacherprenuer — shares her incredible journey to creating an online membership network for teachers.

Imagine you have a sick child at home that demands 100 percent of your time and attention. And these demands require you to give up your professional career.

What would you do?

Today’s guest faced that exact situation — a classroom teacher at the pinnacle of her career that resigned in the middle of the academic year to care for her child.

But she was not content to give up her passion for helping others. So she made the leap from teacher to online …read more      

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18 Things You Need to Know about Marketing Your Local Business on Instagram

By Neil Patel

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In just six years, Instagram has gone from being nothing more than a novelty photo-sharing app to a legitimate social media marketing powerhouse.

Some of the world’s major brands, such as National Geographic, Saturday Night Live, and Coca-Cola, use this platform as a means of building buzz and strengthening relationships with consumers.

To give you an idea of how Instagram stacks up against other social networks, here is a graph from Smart Insights:

With 400 million users as of April 2016, it has surpassed Twitter and is poised for sustained growth.

You can see its level of growth on this graph:

<img src="http://www.quicksprout.com/wp-content/uploads/2016/12/image00.png" …read more      

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Start Your Engines: The 2017 Content Excellence Challenge Begins Now

By Sonia Simone

content excellence challenge: here's to a year of consistent improvement

Well, 2016 is nearly behind us. Can I get a Hallelujah?

In the interest of wanting to build many excellent things in 2017, allow me to propose a plan.

I’d like us, as a community, to commit to a year of consistent improvement as writers and creative professionals, starting now and continuing through December next year.

We’ll get started this week with some easy and interesting warm-up work, before we head into the Tilt-A-Whirl of the winter holidays. Then in 2017, each month we’ll have a pair of “prompts” to work on … tactical, workable things we can do to make …read more      

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How to Outrank Your Competition’s Best-Performing Page

By Neil Patel

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All is fair in love and SEO.

Ranking for a profitable keyword phrase can quickly become a dog fight, and the SEO battle between two rivals can get heated and ugly in a hurry.

Okay, maybe that’s overly dramatic, but you get the idea.

When you’re battling for search ranking supremacy, it can get dirty, and nothing is off limits.

You need to devise a winning strategy to not only outrank the competition but maintain your position.

One technique I’ve found to be incredibly effective for gaining the upper hand in the SEO battle is to identify your competition’s best-performing page and outrank it.

If they’re …read more      

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