How to Create Impact That Endures (Instead of Ending Up in a Landfill)

By Brian Clark & Jerod Morris

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This week’s guest on The Digital Entrepreneur remains wholeheartedly enthusiastic about captaining her own ship … even if, in her words, it’s a “rowboat” compared to the larger vessel for which she is an Executive VP. She’s spent the better part of this decade teaching savvy business owners how to boost their marketing skills, and in this episode she discusses some lessons she has learned along the way.

She is Pamela Wilson, and she is a digital entrepreneur.

In this 40-minute episode, Pamela and I discuss:

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Empathy Maps: A Podcaster’s Guide

By Jerod Morris & Jon Nastor

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What if you knew exactly what your listener was thinking, feeling, and seeing when they listened to your show? To even think about having that kind of deep insight is empowering.

In this episode, Jerod and Jonny discuss the simple steps you need to take to acquire this valuable insight, and then use it to take your listener on a journey.

In this episode, Jonny and Jerod discuss the following:

  • How your Audience of One ties into empathy maps
  • Using empathy maps to create profitable online courses
  • Exactly where and how to start with empathy maps

Listen, learn, enjoy …

Listen to this Episode Now

The …read more      

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The One Thing That Can Make or Break Your Creative Business

By Brian Gardner & Lauren Mancke

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This week we’re joined by Seth Spears. Seth’s company (Spears Marketing) helps small business owners and bloggers build a reliable and profitable web presence that works … even when you’re not working. His primary focus is on digital marketing strategy.

Seth is a husband, a father, and fanatical about the Cincinnati Reds and the Cincinnati Bengals. He’s a staunch free-market advocate and often called a renaissance man. Last, but certainly not least, Seth is a part of the brotherhood I founded two years ago called Brocation, where a group of entrepreneurs take a few days each winter and hang …read more      

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12 Tips for Making a More Engaging Video for Facebook Live

By Neil Patel

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As a marketer, you know how important it is to create a connection with your audience.

It’s essential for slashing through the barriers that divide us, for establishing a unique brand identity, and for building trust.

There have been times I’ve been successful in doing so. But at other times, I’ve fallen flat.

It’s getting easier than ever to create a unique connection because we now have the technological tools to do so.

One of the best tools enabling you to do this is Facebook Live, which “lets people, public figures and Pages share live video with their followers and friends on …read more      

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Master These 7 Essential Elements for Winning Content [Infographic]

By Pamela Wilson

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Content marketing — ugh, amirite?

We talk about it a lot here. And you’re reading this because you know it’s important. You know it’s what marketing just is these days.

But … it’s so complicated. Especially if you feel like you weren’t blessed with that mythical writer’s gene. That special talent for weaving words together. The ability to take your reader on a journey with every sentence you craft.

I know how it feels to lack confidence in your writing abilities, because that was how I felt just six short years ago.

But it turns out — luckily for all of us — that …read more      

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