By Neil Patel

How successful are your marketing campaigns?

Believe it or not, this seemingly simple question puzzles many marketers and business owners I work with.

You’re running ads, and customers are buying what you’re selling, so your marketing efforts must be working, right? Not necessarily.

Don’t get me wrong. I’m not saying this means your strategies have failed. In fact, some of your campaigns may be working great. But you can’t make any assumptions.

The only way to know for sure whether your campaigns are working is to measure the results.

By tracking certain metrics, you’ll also be able to save some money. You don’t want to …read more      

By Sonia Simone

This week, we had a nuts-and-bolts focus on getting more of the right things done in your writing and business…

The post Writing Nuts and Bolts: Fast Starts, Mindful Tools, and Remarkably Improved Habits appeared first on Copyblogger.

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By Neil Patel

Artificial intelligence has created a lot of buzz lately, and for good reasons.

Whether your company has adapted or not, this technology has already penetrated our world. Marketers are using AI to improve their businesses.

I know what some of you are thinking. Sure, some companies use AI, but you don’t need to yet, right? Wrong.

I see this mentality far too often when I’m working with business owners.

The reality is machine learning is reshaping marketing. Think about the marketing strategies you were using ten or even five years ago. I’m willing to bet they have changed over the years.

Well, …read more      

By Sonia Simone

Did you ever have one of those book clubs where you spend most of your time drinking wine and talking…

The post Sharpen Your Habits in November with the Copyblogger Book Club appeared first on Copyblogger.

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By Loryn Cole

About a year and a half ago, I made up my mind to rebuild a motorcycle. I had no mechanical…

The post How Wrenches Changed the Way I Think about Digital Tools appeared first on Copyblogger.

…read more