09 Nov
By Neil Patel
How successful are your marketing campaigns?
Believe it or not, this seemingly simple question puzzles many marketers and business owners I work with.
You’re running ads, and customers are buying what you’re selling, so your marketing efforts must be working, right? Not necessarily.
Don’t get me wrong. I’m not saying this means your strategies have failed. In fact, some of your campaigns may be working great. But you can’t make any assumptions.
The only way to know for sure whether your campaigns are working is to measure the results.
By tracking certain metrics, you’ll also be able to save some money. You don’t want to …read more
