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18 JulFeatured

How to Discover Whether Your Audience Is Bored with Your Content

by Jason Fairfield0 Comments

By Neil Patel

bored

Let’s be honest. Creating pulse-quickening, super-engaging content that blows the socks off every single reader 100% of the time probably isn’t realistic.

It would be nice, yeah. But it just doesn’t happen.

This is especially true for companies in so-called boring industries—micro-niches with very few people having an overwhelming interest in the subject matter.

But if you’re always boring your audience to tears, this will obviously have a negative effect on your traffic, leads, conversions, brand reputation, and—ultimately—profitability.

Basically, boring content is awful. Boring content is worse than no content at all!

If you think your content marketing campaign is in a death …read more      

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18 JulFeatured

The Writer Runs This Show [SlideShare]

by Jason Fairfield0 Comments

By Brian Clark

we have the technology. we have the business skills. we have the virtual ink by the barrel. the writer runs this show

We have the technology.

We have the business skills.

We have virtual ink by the barrel.

The writer runs this show.

We’re the ones who command the attention.

We’re the ones who create the engagement.

We’re the ones who influence what people think and do.

The writer runs this show.

We won’t toil in obscurity waiting for a green-light.

We won’t submit to “creativity” by committee.

We won’t accept meager pay while others cash in our copyright.

The writer runs this show.

If you won’t read until your eyes blur.

If you won’t write more to write well.

If you won’t invest the blood, …read more      

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15 JulFeatured

How to Easily Add Gamification Techniques to Your Content

by Jason Fairfield0 Comments

By Neil Patel

How to Easily Add Gamification Techniques to Your Content

Humans love games.

You love games. I love games.

Games are fun: they’re engaging and mentally stimulating. Our fondness for games is hardwired into our brains.

Want proof that we love games?

As of 2015, the iTunes App Store had over 396,000 gaming apps, which had almost doubled since July of 2013. People are downloading games. Chances are, you have a game or two on your smartphone right now. Maybe you even played it today. (I know I did.)

On top of this, over three quarters of American households own video games. VentureBeat put the number of American homes …read more      

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15 JulFeatured

Rainmaker Rewind: How Neuroscientist Michael Grybko Defines Writer’s Block, Part One

by Jason Fairfield0 Comments

By Caroline Early

Rainmaker FM rewind

This week on Rainmaker Rewind, Kelton Reid welcomes back research scientist Michael Grybko, of the Department of Psychology at the University of Washington, to The Writer Files to unveil the mysteries of writer’s block from a scientific standpoint.

They also discuss why writers argue about the definition of writer’s block and how you can find your most productive writing time.

And, as always, be sure to check out the other great episodes that recently aired on Rainmaker FM.

  1. The Writer Files. Kelton Reid and Michael Grybko revisit the topic of writer’s block and what you …read more      
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13 JulFeatured

How to Generate at Least 50 Comments on Your Next Blog Post

by Jason Fairfield0 Comments

By Neil Patel

image07

Blogging is an important part of digital marketing.

And if you know me, you know I’m passionate about blogging.

This isn’t just a personal quirk of mine. Research shows websites with blogs have 434% more indexed pages.

Blogs have tons of important benefits, which is why I’m a major advocate of a solid content marketing and blogging strategy.

Take into consideration a few blogging stats you may not have read before:

Blogs are super important.

But blogs with comments? Even better. Comments’ section is where the conversation takes place.

When people comment on your article, they bring additional information and content to the …read more      

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