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13 JunFeatured

How to Craft Winning Pitches for Your Service Business

by Jason Fairfield0 Comments

By Stefanie Flaxman

present irresistible pitches that convert

I have an affinity for service businesses.

I love when people:

But I don’t love when these driven individuals make a certain mistake that invites unnecessary frustrations into their workdays and weakens their reputations.

“Sure! I can do that!”

I understand that it’s exciting when a work offer sounds good.

So, when a potential client proposes a project to Joe Service Business, he’ll immediately respond with, “Sure! I can do that!” (or another phrase with …read more      

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10 JunFeatured

A Step-By-Step Process to Tell Compelling Stories and Improve Conversion Rates

by Jason Fairfield0 Comments

By Neil Patel

story telling

I’ve noticed that there’s something that scares most marketers.

We love our data.

Most marketers find it fun to review their traffic, engagement, and subscriber numbers. It allows them to test new things and measure their effect.

Data is logical.

But when it comes to content marketing, there’s a component that doesn’t always seem logical: storytelling.

I’m not talking about writing a fiction novel. I am talking about having the ability to write about even the most boring topics in a fun-to-read way.

It’s something that many marketers, even good ones, struggle to do.

Do you also have trouble with this part of creating content?

I see you …read more      

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10 JunFeatured

Rainmaker Rewind: A Theory of the Universe of Nonfiction Books (and the Art of Creative Theft)

by Jason Fairfield0 Comments

By Caroline Early

Rainmaker FM rewind

This week on Rainmaker Rewind, Pamela Wilson and Jeff Goins from the podcast Zero to Book explore the predictable structure of nonfiction books and what that means for your writing.

Pamela and Jeff also share their theories on “creative borrowing” and how choosing between the two main structures most nonfiction books follow can help you create a better, more cohesive presentation.

And as always, be sure to check out the other fascinating episodes that aired this past week on Rainmaker FM.

  1. Zero to Book. Jeff Goins and Pamela Wilson share their thoughts on the …read more      
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09 JunFeatured

Membership Sites Defined in 60 Seconds [Animated Video]

by Jason Fairfield0 Comments

By Demian Farnworth

content marketing glossary - what are membership sites?

Let’s imagine you’ve published more than 100 articles on your website and you have 500 subscribers.

Many of those articles drive substantial traffic to your site, and you’ve published 12 guest blog posts on other websites. Those guest posts also drive traffic and help you gain subscribers.

About once a month, you get an invitation to be interviewed or sit on a panel. Due to the authority you’ve established, people in your industry look to you for advice, direction, and education.

Launching a membership site might be an ideal way to monetize your authority.

But what exactly …read more      

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08 JunFeatured

6 Unscalable Tactics That Will Get You More Customers

by Jason Fairfield0 Comments

By Neil Patel

image06

The biggest problem most businesses have is getting more customers.

Business owners believe that if they could just find that one magic growth tactic, their business would be set.

Unfortunately, the vast majority of them will never find that tactic.

And while they’re searching for that magic bullet, they’re passing up on smaller, unscalable tactics that could be getting them a consistent stream of new traffic.

The confusion mainly comes from misinterpretation of the concept of growth hacking:

The only real condition to growth hacking is prioritizing customer/user growth above all else.

However, too many marketers seem to believe that growth hacking must involve …read more      

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