How to Craft Winning Pitches for Your Service Business

I have an affinity for service businesses.

I love when people:

• Recognize that they possess specific skills that can help others
• Invest in training that will help them succeed
• Offer their expertise and problem-solving abilities in exchange for money

But I don’t love when these driven individuals make a certain mistake that invites unnecessary frustrations into their workdays and weakens their reputations.

“Sure! I can do that!”

I understand that it’s exciting when a work offer sounds good.

So, when a potential client proposes a project to Joe Service Business, he’ll immediately respond with, “Sure! I can do that!” (or another phrase with …read more