Be Bold: 4 Uncommon Types of Content That Attract Hundreds of Backlinks

By Neil Patel

links

If you want great backlinks in the modern SEO world, you need great content.

It’s as simple as that.

Those links improve your search engine rankings and send you droves of referral traffic.

Really, all the posts you read on content marketing come down to two things:

  • how to create great content
  • how to promote it

They can both get pretty complex when you dive into them.

Here, I want to focus on the first point.

Specifically, I want to talk about what types of content outperform all others.

I get hundreds of emails a day from bloggers asking for links to their latest “epic” guide.

I check out as …read more      

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Google’s AMP: The Fun and User-Friendly Guide to Accelerated Mobile Pages

By Demian Farnworth

what does Google AMP mean for you?

Watch the video. Ignore the copy.

That’s my advice to you once you land on Google’s site dedicated to the new Accelerated Mobile Pages (AMP) Project:

“The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.”

If you are not a developer and you read the copy, you will be swallowed alive by jargon.

Watch the video, however, and you’ll almost immediately understand what AMP is all about (not to mention a funny Spinal Tap reference, see below).

Or you could just read this …read more      

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Rainmaker Rewind: How to Stir Up Reader Interest by Dishing Out Your Ideas

By Caroline Early

Rainmaker.FM rewind

This week, I’m excited to share one of our newest shows with you: Zero to Book.

On this episode, Jeff Goins and Pamela Wilson discuss reader feedback, exceeding expectations, and three ways to apply the principle of generosity breeding reciprocity.

As they discuss, your existing audience members help you in two ways: they provide feedback on the ideas you plan to write about and they build anticipation for your book.

But for the feedback to come in and the anticipation to build, you have to be willing to share your ideas.

Some authors hesitate to reveal their thoughts because …read more      

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5 Ways to get SEO Traffic in a Hard Niche

By Neil Patel

seo

It’s one of the biggest challenges when it comes to SEO.

You can read about tons of different SEO tactics on various blogs, but will they work for you?

After all, that’s the important part.

Not everyone wonders about this because they know that common SEO tactics will work for them, no problem.

But you might be different.

Your business may operate in a “hard” niche.

And it’s true, SEO is more difficult in these niches, so not all tactics will work.

However, I’ve worked with many clients in hard niches and have been able to achieve great SEO results with them.

That’s why I’m confident that there …read more      

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Should You Publish Guest Blog Posts on Your Website?

By Stefanie Flaxman

what you need to know before you publish guest posts

“Come sit down, Child. Gently put your hands on my crystal ball,” I say, directing you into my dimly lit fortune teller studio. I’m wearing a Stevie Nicks-inspired black lace shawl and gold hoop earrings.

“You’d like to know if you should publish guest blog posts on your website, yes? Let’s ask.”

My long, blood-red fingernail taps on the glass, as a thick fog swirls underneath the surface of the orb for several minutes.

“Looks like I can’t help you. Good thing you paid in advance.”

And with a swift kick in the rear, you exit the studio without an answer.

My crystal ball …read more      

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