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24 FebFeatured

4 Conversion Rate Optimization Tactics That Hurt You in the Long Run

by Jason Fairfield0 Comments

By Neil Patel

mistakes

There are two sides to conversion optimization.

The first one is the one that’s in the open. You perform tests, measure activity, and choose the winner that will yield a better conversion rate for your business.

The conversion rate might be for opting in to an email list, buying products, or signing up for a demo.

But behind that conversion rate number, there’s a more complex factor lurking…

Marketers love conversion rates because they give us something to measure and base our decisions on. But they can be taken too far.

If the rate at which your visitors convert to purchasers increased from 2% to …read more      

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24 FebFeatured

How to Save and Use Your Content Ideas

by Jason Fairfield0 Comments

By Pamela Wilson

where do you store your content ideas?

You know those blog posts that share 267 topic ideas for your next piece of content?

This is not one of those posts.

There are lots of posts with topic ideas. But how — and where — do you keep track of those ideas?

That’s what today’s post is going to cover. Because what’s the use of saving content marketing ideas for a rainy day if you can’t find them when the storm starts?

The cursed cursor

We’ve all been there. It’s the day before your post is due. You’re staring at your screen as sweat beads on your upper lip.

“What should I …read more      

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23 FebFeatured

Why Haters Are the Petri Dish of Great Content Marketing

by Jason Fairfield0 Comments

By Jay Baer

learn to love your critics

Haters are the early warning detection system for your business, much like a canary in a coal mine. Haters are not the problem … ignoring them is.

In fact, haters are your most important customers because when they complain, they provide free market research about what you can improve and how you can use content marketing to prevent future complaints.

The real problem for your business isn’t the haters; it is the people who have a poor experience but are not passionate enough about you and your company to take the time to say something about it. They are …read more      

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22 FebFeatured

8 Tools That Will Help You Get Inside Your Readers’ Heads

by Jason Fairfield0 Comments

By Neil Patel

image04

Do you hate the phrase “getting inside your reader’s head?”

Although you know you are supposed to be able to do it, you don’t have any specific instructions on how to do it.

Of course, it’s important to understand your current readers and those you are trying to attract with your content, but that’s one of the hardest skills you have to develop as a writer.

It’s going to take years of continuous improvement to become really good at it.

However, there are ways for you to get this information much sooner—namely, formulas and tools.

In this post, I’m going to focus on the latter.

I’ve …read more      

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22 FebFeatured

What Is a Content Marketing Strategy?

by Jason Fairfield0 Comments

By Demian Farnworth

Image description

According to Google Trends, interest in content marketing has been on the rise since January 2011.

But this should not surprise anyone. We all seem to be awash in content marketing.

What’s surprising is that many content marketers don’t have a documented strategy.

So, let’s fix that. Today, content marketer, we’ll help you get a plan in place.

But first we need to clear up a little confusion about content marketing strategy.

Content marketing strategy defined

Some people like to make a distinction between the terms content strategy and content marketing strategy. The distinction, they suggest, is …read more      

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