By Neil Patel

The bar has been raised.

Creating great content isn’t enough anymore if you want your content marketing to be successful.

Today, you need to not only create that content but also promote it.

Many marketers have started to wake up to this fact, which is a good thing.

However, just because they recognize that promotion is important doesn’t mean they know how to do it effectively.

In my experience, only a small percentage of marketers possess the skills that make them effective promoters as well.

The big problem is that if you don’t have these skills, you’ll struggle to learn how to promote effectively.

The …read more      

By Neil Patel

Do you ever feel that your content just isn’t reaching your audience as well as you’d like it to?

…and that even though you’ve created something of value, it doesn’t seem like anyone’s actually taking your advice and implementing it?

I’ll let you in on a secret…

Almost every content marketer has felt this way at one point or another.

It’s difficult to create content that resonates with your readers, but it’s even more difficult to create content that inspires action.

And not for the reason you think.

Yes, people are lazy. Not all, but I’d say it’s fair to call most readers in a typical …read more      

By Stefanie Flaxman