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14 JanFeatured

What’s the Difference Between Content Marketing and Copywriting?

by Jason Fairfield0 Comments

By Sonia Simone

are you writing copy or creating content?

From a traditional marketing standpoint, the answer to the question in the headline above is simple.

Content marketing means creating and sharing valuable free content to attract and convert prospects into customers — and customers into repeat buyers.

Copywriting gets a reader to take a specific action. Sometimes that’s making a purchase, but it can also be subscribing to your email list, signing up for your content library, or calling you for more information.

Content marketing is blogs, podcasts, and email autoresponders.

Copywriting is sales pages, ads, and direct mail.

Two different critters, right?

Well, not if you’re doing …read more      

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13 JanFeatured

Want More Effective Content Promotion? Choose From These 15 Tools

by Jason Fairfield0 Comments

By Neil Patel

content promotion

Content marketing is different these days.

You used to be able to publish blog posts on just about anything, and you’d get at least some traffic.

But now, you won’t get any.

Content creation levels are at an all time high as more and more marketers start to understand how effective it can be.

This has created a phenomenon known as “content shock.”

Now, if you want to really succeed, you need to do two things.

First, you need to create truly great content—there’s just no way around it any more.

But second, you need to promote it.

You need to find the people …read more      

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13 JanFeatured

6 Marks of Effective Content: ‘The Lego Movie’ Edition

by Jason Fairfield0 Comments

By Demian Farnworth

how to snap together effective content marketing

Shortly after the release of The Lego Movie (2014), more than one professional marketer went on record to say that it was the best piece of content marketing they’d seen in a long time.

Well, I finally saw the movie, and I don’t buy that claim. Why?

To be honest, I have a hunch it won’t pass a simple test — a test I’m calling “The Six Marks of Effective Content.”

And what exactly are those six marks? They are:

  1. A headline that instantly commands attention
  2. An opening that hooks your audience
  3. An element of education, inspiration, or entertainment
  4. A persuasive story
  5. A single, …read more      
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12 JanFeatured

Free Webinar: Unleash These 13 ‘Hidden’ Features of the Rainmaker Platform

by Jason Fairfield0 Comments

By Jerod Morris

discover the power under the hood

The Rainmaker Platform has so many useful features, it’s easy to overlook a few here and there.

But one of those overlooked features may be exactly the feature you need to attract your next audience member or convert your next customer.

In this webinar, the sixth in our six-part Rainmaker Platform webinar series, Chris Garrett and I will walk you through 13 “hidden” features of the Rainmaker Platform that can make a big difference in your sales and marketing … once you know they’re there. ?

And, how to use them.

Among the features you’ll learn about:

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11 JanFeatured

Mastering Content Marketing: 7 Required Principles for Success

by Jason Fairfield0 Comments

By Neil Patel

image14

If you’re not thrilled with the results you’re getting from content marketing, you might be missing a piece of the puzzle.

As long as you’re doing some of the key aspects of content marketing right, you’ll get some good results.

However, you’ll also get some bad ones, and overall that will lead to slow growth and minimal success.

This is very common.

And that’s because marketers rely too much on tactics.

You probably know a few good tactics to create content for your readers and promote it.

But you’ve also probably noticed that when you use the same tactics over and over again, many …read more      

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