13 Jan
Shortly after the release of The Lego Movie (2014), more than one professional marketer went on record to say that it was the best piece of content marketing they’d seen in a long time.
Well, I finally saw the movie, and I don’t buy that claim. Why?
To be honest, I have a hunch it won’t pass a simple test — a test I’m calling “The Six Marks of Effective Content.”
And what exactly are those six marks? They are:
- A headline that instantly commands attention
- An opening that hooks your audience
- An element of education, inspiration, or entertainment
- A persuasive story
- A single, …read more
