How to Tame Content Creation Chaos with Rock-Solid Workflows

By Charlie Gilkey

how to systematize content production

Have you ever noticed that your content marketing activities tend to amount to doing the same types of tasks over and over?

At the process level, there’s not much that changes from one blog post to the next or from one social media campaign to the next, though the content itself may change.

Whether or not you’ve noticed it, your content marketing activities are a collection of workflows.

I hinted at this in my last post, on how to delegate content marketing tasks.

Now, let’s take a closer look at workflows, because it’s a game-changer when you shift …read more      

Read More

How Hollywood Screenwriter and Director John August Writes: Part One

By Rainmaker.FM

wf-john-august-file-1

Critically acclaimed screenwriter and director John August stopped by The Writer Files to chat with host Kelton Reid about his writing process, the film business, and his hit podcast Scriptnotes.

Since his breakthrough film debut Go (1999), John has penned an impressive list of big budget Hollywood films from Charlie’s Angels (2000) to a handful of Tim Burton films, including Big Fish (2003) and Frankenweenie (2013).

The prolific author has also worked in TV, on Broadway, creates his own writing apps, and is a voting member of the Academy of Motion Picture Arts and Sciences.

He currently produces the invaluable Scriptnotes …read more      

Read More

How to Use ‘Butterfly Moments’ in Your Content to Captivate Customers

By Rainmaker.FM

hp-butterfly-moments

How do you write about what you do so that it: a) sells the value of what you do, b) doesn’t sound over the top, and c) doesn’t sound like everyone else?

Introducing the four-step copywriting technique known as: “Butterfly Moments” …

Writing powerful, evocative, and compelling copy doesn’t have to be an elusive skill known only to a select few.

In just a few simple steps, you can create content that describes what you do in a way that makes your customer say “tell me more!”

One of the techniques Hit Publish host Amy Harrison uses to teach people how to do …read more      

Read More

Brian Gardner on ‘Hitting the Wall’ and Pushing Through

By Rainmaker.FM

he-brian-gardner

Today’s guest on Hack the Entrepreneur is a Starbucks addict, Sarah McLachlan fan, web designer, and digital entrepreneur.

He is a partner at Rainmaker Digital. He is also the Founder of the Genesis Framework for WordPress and StudioPress. In fact, he invented the business of premium WordPress themes.

As you will hear in this episode, he started StudioPress as a side business. He didn’t go full-time with it until long after he was earning more every month from his side business than he was earning yearly as an architect.

He is one of the nicest and most humble people …read more      

Read More

The 7-Minute Content Makeover

By Rainmaker.FM

cp-content-makeover

A few tweaks and checks can often boost a piece of written content about one “grade level.”

In other words, if it starts out “good,” this will take it to “very good.” Here’s the process Sonia Simone uses.

No, this isn’t a “write a blog post in seven minutes” podcast.

It’s the process Sonia goes through once she has written a piece, to add that final layer of polish. Once you have the habits in place, you should be able to make these changes in about five-to-seven minutes.

In this quick 11-minute episode of Confessions of a Pink-Haired Marketer, host Sonia Simone talks …read more      

Read More