How to Use ‘Butterfly Moments’ in Your Content to Captivate Customers

How do you write about what you do so that it: a) sells the value of what you do, b) doesn’t sound over the top, and c) doesn’t sound like everyone else?

Introducing the four-step copywriting technique known as: “Butterfly Moments” …

Writing powerful, evocative, and compelling copy doesn’t have to be an elusive skill known only to a select few.

In just a few simple steps, you can create content that describes what you do in a way that makes your customer say “tell me more!”

One of the techniques Hit Publish host Amy Harrison uses to teach people how to do …read more