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25 AugFeatured

The Value of Crafting an Entrepreneurial Vision (and Sticking to It)

by Jason Fairfield0 Comments

By Rainmaker.FM

he-shelley-sandiford

Today’s guest on Hack the Entrepreneur is a scientist turned digital artist, animator, entrepreneur — as well as an academic escapee.

She has a Ph.D. from the University of Waterloo and has over 15 years of experience in research. During this time, she has generated $340,000 in funding, prepared manuscripts, and lectured.

Today, she is the founder of Sciconic.com, where she explains scientific concepts by creating simple graphics, infographics, custom animations, and explainer videos.

This year, she was named one of the 25 entrepreneurs to watch by Fizzle.co.

Now, let’s hack …

Shelley Sandiford.

In this 32-minute episode of Hack the Entrepreneur, …read more      

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25 AugFeatured

Freaking Out Over the Thought of Writing a First Draft? Try Scaffolding

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-scaffolding

Your idea stretches out to the end of nowhere. One hundred words? One thousand? What’s the angle? The structure?

That’s just one decision among many you must make before you write. And just one more decision that adds to your anxiety.

Fail to figure this one out and your idea sits idle. Deserted. Should this indecision persist, over time you’ll accumulate a storehouse of hollowed out concepts. Your very own creative blight.

Fortunately, scaffolding can help you avoid this mess.

In this 7-minute episode of Rough Draft, host Demian Farnworth discusses:

  • A gimmick to trick yourself into taming even the craziest ideas
  • Eight scaffolding topics you …read more      
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25 AugFeatured

Content Marketing Is Easier When You (Partially) Delegate These 12 Tasks

by Jason Fairfield0 Comments

By Charlie Gilkey

Image description

You might believe that it somehow gets easier — or requires less time — to market your business as your online presence grows.

You’d be wrong.

Instead, you switch from working your tail off to get known to working your tail off to keep up with being known.

Even if you stairstep the number of platforms, channels, and methods you use, there comes a point in which you just can’t keep up with it by yourself, let alone continue to grow into new areas.

The only options are to embrace the marketing ceiling or start delegating some of the marketing work.

The smart …read more      

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24 AugFeatured

6 Steps to Building an Audience That Builds a Business

by Jason Fairfield0 Comments

By Rainmaker.FM

nr-joe-pulizzi

It’s taken awhile, but the startup world is starting to recognize the power of building an audience before building a product. That’s music to our ears.

That’s the way Copyblogger Media grew out of a one-man blog. Back in 2012, while chronicling how that happened, Brian Clark coined the term minimum viable audience, effectively tying content marketing to the lean startup movement.

A case study on Copyblogger Media in The Lean Entrepreneur brought the message to a wider audience of entrepreneurial hopefuls. Now, Joe Pulizzi is dedicating an entire book to the subject, which may well provide the tipping point.

It’s called Content …read more      

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24 AugFeatured

The Evolutionary Process of an Entrepreneur

by Jason Fairfield0 Comments

By Rainmaker.FM

he-nathan-chan

Today’s guest on Hack the Entrepreneur is the creator, publisher, and editor of Foundr Magazine, which launched in 2013 and has become a six-figure business.

Foundr is a monthly digital magazine, which has had more than 100,000 downloads in its first 15 months.

He also hosts a weekly podcast for Foundr where he interviews the greatest minds in business today and has created a training platform that provides educational video courses for young entrepreneurs.

Now, let’s hack …

Nathan Chan.

In this 39-minute episode of Hack the Entrepreneur, host Jon Nastor and Nathan Chan discuss:

  • Connecting with people and leveraging their knowledge
  • How Instagram can build your …read more      
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