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12 AugFeatured

How to Effectively Publish on LinkedIn, Part 1

by Jason Fairfield0 Comments

By Rainmaker.FM

ml-linkedin-publishing-1

Do you want to add LinkedIn publishing to your content marketing mix? Then you will want to listen to this first of three Missing Link episodes on the smart way to publish content on LinkedIn.

In this three-part series, you’ll learn what you need to know to successfully post powerful articles and content that will reach your audience.

In this first part, host Sean Jackson and Mica Gadhia teach you the actual mechanics of posting on LinkedIn. You’ll learn what to look for in your field, what you will need to post successfully, and best practices for sharing your content.

When you publish …read more      

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12 AugFeatured

Lede Potpourri: A Big Idea, Talking about Demian Behind His Back, and Lessons from #PM15

by Jason Fairfield0 Comments

By Rainmaker.FM

ld-potpourri

Demian is on vacation, so Jerod has been left alone in the house with his microphone and a stray recording from Podcast Movement. The result is this sprawling episode of The Lede.

Jerod begins this episode by introducing his new side project, Primility Primer.

More importantly, he describes the long and winding road to its beginning and provides a framework for getting unstuck from any projects you’ve been struggling to get started with.

Then, Jerod continues with the five lessons he’s learned from working with Demian Farnworth (unbeknownst to Demian Farnworth):

  • The value of curiosity
  • The importance (and joy) of diving …read more      
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12 AugFeatured

How to Eliminate Options and Find Opportunities

by Jason Fairfield0 Comments

By Rainmaker.FM

he-kim-ades

Today’s guest on Hack the Entrepreneur is a Canadian supermom of five, personal development coach, public speaker, and the author of What You Focus On Grows.

Between 1995 and 2005, she was the Founder and President of Upward Motion and created the web-based assessment tool, Real Estate Simulator.

She is now the President and Founder of Frame of Mind Coaching and owner of JournalEngine Software. She designed the Frame of Mind Coaching program to provide her clients with a powerful foundation, which enables them to develop and apply the skill of deliberate thought directly to achieving higher levels of success.

Now, let’s hack …read more      

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12 AugFeatured

A Behind-the-Scenes Look at the Rainmaker.FM Digital Business Podcast Network

by Jason Fairfield0 Comments

By Rainmaker.FM

cp-behind-the-scenes-rainmaker-fm

Jerod Morris, our VP of Rainmaker.FM, shares some lessons from what may be our most ambitious content initiative ever.

It should always make you nervous when Copyblogger’s founder and CEO, Brian Clark, tosses an idea around. His ideas have a way of turning into “unyielding freight trains” of business energy.

In this case, it’s the Rainmaker.FM digital marketing channel — the network of shows that includes Confessions of a Pink-Haired Marketer.

In this 23-minute episode of Confessions of a Pink-Haired Marketer, host Sonia Simone and Jerod Morris get into:

  • Some of what they learned getting “out of their comfort zones” with the network
  • What …read more      
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12 AugFeatured

3 Ways Writers Must Adjust in a World Dominated by Social Media

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-writers-must-adjust

The job of the online copywriter is to attract attention, stoke interest, create desire, and incite action. AIDA. Attracting attention used to mainly involve stopping the reader dead in his tracks. A good headline will do that.

Before the web — in the world of print — advertisers bought space in magazines and newspapers. Naturally, promoting an ad in spaces with high volumes of traffic would increase the number of times eyeballs saw the ad.

This meant the front page, back page, inside front, and so on.

In the early days of the web, the sales letter was static. It sat on a …read more      

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