3 Ways Writers Must Adjust in a World Dominated by Social Media

The job of the online copywriter is to attract attention, stoke interest, create desire, and incite action. AIDA. Attracting attention used to mainly involve stopping the reader dead in his tracks. A good headline will do that.

Before the web — in the world of print — advertisers bought space in magazines and newspapers. Naturally, promoting an ad in spaces with high volumes of traffic would increase the number of times eyeballs saw the ad.

This meant the front page, back page, inside front, and so on.

In the early days of the web, the sales letter was static. It sat on a …read more