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29 JulFeatured

Getting the Most Out of a Conference When You’re There to Promote, Part 1

by Jason Fairfield0 Comments

By Rainmaker.FM

ld-conference-tips-1

Conference season is quickly approaching. If you want to get the most out of your conference attendance, you need to be prepared.

In Part One of this two-part series on The Lede, Jerod Morris and Demian Farnworth offer advice on how to approach a conference when you are there with a primary goal of promoting your product or service.

The conversation begins with a caveat: nothing is more important than networking at a conference. That must be understood.

Assuming you are meeting people and making connections and contacts, there are several steps you can take to ensure that you promote your product …read more      

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29 JulFeatured

How Long Will It Take for My Business to Start Making Money? And Other Impossible Questions

by Jason Fairfield0 Comments

By Rainmaker.FM

cp-the-long-game

Sonia Simone gets this question all the time (natural, Sonia guesses, since she teaches people how to start or grow businesses): How long will it take before my business starts to take off and make money?

And there are two parts to the answer. One part is nuts and bolts — the processes of building an audience, uncovering market opportunities, crafting your marketing message, creating products and services.

But the other part is all the “fluffy” mindset stuff — the mental game that lets you take action on those nuts and bolts. And in Sonia’s experience and observation, the mental game tends …read more      

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29 JulFeatured

4 Ways to Get Attention by Rocking the Boat

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-get-attention

Lots of people make careers out of controversy. But constant controversy can take a toll.

You could get by with a lot of controversy in the early days of your blog or books in order to gain critical mass. But soon you’ll need to take your foot off that particular pedal.

The goal (when it comes to rocking the boat) is to select topics carefully and to space these pieces at least a month apart.

That way, you avoid burning the conflict candle at both ends.

In this 12-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

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29 JulFeatured

5 Ways to Increase Pageviews Per Visitor by 23.52%

by Jason Fairfield0 Comments

By Neil Patel

user experience

Why are you spending all this time and effort to get visitors to your website only to let them leave after the first or second page they see?

It’s much cheaper to get a visitor already on your site to go to another page than it is to attract a new visitor to that page.

Guess what? It’s more valuable too. If a visitor is checking out several pages, chances are they like you. Each post or page they read will increase brand recognition and trust, which will lead to conversions down the line.

If I told you that you could …read more      

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29 JulFeatured

The Key to Creating an Irreplaceable Podcast

by Jason Fairfield0 Comments

By Jerod Morris

how to brand your podcast so people want to listen

This post is about toothpaste.

And about being different.

And the wise words of two brilliant women.

And Champagne.

And how it all intertwines to create an essential piece of advice for how to get your podcast (or any other piece of online content for that matter) noticed, consumed, beloved … and never replaced.

Let’s start with the words of those two brilliant women.

Different is better than better. — Sally Hogshead

In order to be irreplaceable, one must always be different.

— Coco Chanel

To be clear: There is nothing wrong with being better. Neither Ms. Hogshead nor Ms. Chanel would argue differently.

Being better than your …read more      

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