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22 JulFeatured

How Much Does the Modern Content Marketer Need to Know about SEO?

by Jason Fairfield0 Comments

By Rainmaker.FM

ld-content-seo

Long ago, search engine optimization (SEO) tactics and online marketing went hand in hand. Not so much today. For real.

Of course, it seems like a loaded question, doesn’t it? How much SEO does the modern content marketer really need to know? Particularly those just starting out?

Well, it’s a serious question. One that The Lede hosts Demian Farnworth and Jerod Morris plan on tackling without simply saying that SEO is dead.

Because that’s not true.

Halfway through this episode, however, they both realize they are over their heads — and call in the big guns.

Fortunately, this special guest confirmed …read more      

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22 JulFeatured

5 Things Minecraft Can Teach You about Community, Ecosystems, and Business

by Jason Fairfield0 Comments

By Rainmaker.FM

cp-minecraft-lessons

Confessions of a Pink-Haired Marketer host Sonia Simone went to Minecon — the official Minecraft conference — for the first time this year.

Picture 10,000 delighted gamers (some kids but even more adults) convening for two days of geeky fun.

Sonia thinks everyone who learns about Minecraft has a moment of wondering how they pulled it off — how they’ve become so phenomenally popular (they currently have more than 100 million registered users worldwide), and how they maintain their level of fanatic loyalty and delight.

In this 19-minute episode of Confessions of a Pink-Haired Marketer, host Sonia Simone talks about:

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22 JulFeatured

Why Writers Need to Develop a Sense of Humor

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-sense-of-humor

Who would you prefer to write for you: somebody with a vanilla personality or someone with an awkward, funny edge to them?

Someone who can find the unique angle that will differentiate you from the mob?

Rough Draft host Demian Farnworth goes for the awkward edge because, when getting attention and visibility online is so difficult but so important, Demian wants a person to look at what he does and say, “Hey, why don’t we position you as, like, the priest of web writing?”

That’s goofy. But it gets people’s attention. Let Demian explain.

In this 6-minute episode of Rough Draft with Demian …read more      

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22 JulFeatured

No More Tricks: 5 Ways to Create Content That Google Wants to Rank

by Jason Fairfield0 Comments

By Neil Patel

seo

You might not want to hear this…

…but the fact is that your content may not deserve to rank #1 in search engines.

Only one piece of content can rank first for each search query—that’s a fact. Google (and other search engines) work hard to make sure that the first result is truly the best content for that keyword.

According to recent Google patents, we know that Google is constantly refining and improving its algorithm that automatically “ranks,” or scores, pages based on content quality.

In addition, they have a large manual search team that grade pages based on Google’s latest <a class="colorbox" …read more      

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22 JulFeatured

The Betty Crocker Secret to Email Marketing that People Want

by Jason Fairfield0 Comments

By Sonia Simone

a tested secret to motivate people to sign up for your list

Editor’s note: The original version of this post was published on March 19, 2010.

You’ve heard it a thousand times: the money’s in the list. If you’re serious about your digital business, you need to build a list of people who are paying attention to you, typically an email list.

So, how do you get people to sign up for your email newsletter?

You probably already know the answer to this one: Reward them. Give subscribers something great as a “thank you” for signing up. This is usually some form of content — a useful video, a killer ebook, or an …read more      

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