5 Things Minecraft Can Teach You about Community, Ecosystems, and Business

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Confessions of a Pink-Haired Marketer host Sonia Simone went to Minecon — the official Minecraft conference — for the first time this year.

Picture 10,000 delighted gamers (some kids but even more adults) convening for two days of geeky fun.

Sonia thinks everyone who learns about Minecraft has a moment of wondering how they pulled it off — how they’ve become so phenomenally popular (they currently have more than 100 million registered users worldwide), and how they maintain their level of fanatic loyalty and delight.

In this 19-minute episode of Confessions of a Pink-Haired Marketer, host Sonia Simone talks about: