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24 JunFeatured

How to Use the 5 Stages of Audience Awareness to Dominate Online

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-digital-domination

In the last episode of Rough Draft, Demian Farnworth walked you through the magic that is an Upworthy headline as an introduction to a concept called “The 5 Stages of Audience Awareness.”

The actual name is “The 5 Stages of Market Awareness” — a concept originally developed by Eugene Schwartz.

But Demian modified it for our purposes.

Every product or idea goes through these stages. And to maximize your chances of getting noticed (and getting read), you’ve got to know which stage your audience is in.

In this 9-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

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24 JunFeatured

Is Hypersensitivity the New Fascism?

by Jason Fairfield0 Comments

By Rainmaker.FM

cp-hypersensitivity

It’s always been part of the web — but we’re seeing more of it than ever.

What does it mean to live in this environment of constant social inflammation, and how does it affect what we bring to our web content?

This session offers more questions than answers, but Sonia Simone talks about some of the approaches and practices that she uses to manage the balance between self-censorship and respect for others.

In this 19-minute episode of Confessions of a Pink-Haired Marketer, host Sonia Simone talks about:

  • Why we all seem to be getting on each other’s nerves lately
  • The way in which …read more      
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24 JunFeatured

How to Write Emails Your Subscribers Can’t Wait to Open

by Jason Fairfield0 Comments

By Neil Patel

email

The job of a marketer isn’t easy.

You need to create great content, promote it, and then convert your hard-earned traffic into email subscribers.

Because email is 40 times more effective than social media in customer acquisition, it can’t be ignored.

But your work doesn’t stop there either. You need to cultivate a relationship with your subscribers if you want them to ever buy from you.

In order to do that, you need your subscribers to not just tolerate your emails but to actually get excited about the next email you send them.

The average email open rate depends on the industry, but …read more      

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24 JunFeatured

How to Use Scarcity to Get Lazy People to Act (Without Being Shady)

by Jason Fairfield0 Comments

By Demian Farnworth

how to use scarcity like a pro, not a hustler

Let’s be honest with each other for a moment.

Both you and I know we are lazy when it comes to activities that don’t appeal to our self-interests. We stall. We resist. We ignore.

This is not a bad thing, mind you. In fact, it’s necessary. We do it to protect our limited resources. You and I only have so much time, energy, and money.

As digital marketers, however, with products we wish to sell, we need our audiences to overcome their resistance to taking action.

I love this line by Sonia Simone that perfectly sums up the situation …read more      

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23 JunFeatured

How Bestselling Author Austin Kleon Writes, Part One

by Jason Fairfield0 Comments

By Rainmaker.FM

wf-austin-kleon-file-one

New York Times bestselling author Austin Kleon has been called “one of the most interesting people on the Internet” by The Atlantic magazine, and he stopped by The Writer Files to chat about creativity and the writing life.

Austin is the author of three illustrated books: Steal Like An Artist, Newspaper Blackout, and Show Your Work!. They’re guides The Writer Files host Kelton Reid recommends to all writers seeking insights for tapping into your endless reserves of creativity and innovation.

In addition to being featured on NPR’s Morning Edition, PBS’s Newshour, and The Wall Street Journal, Mr. Kleon speaks about “creativity in …read more      

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