24 Jun
By Neil Patel
The job of a marketer isn’t easy.
You need to create great content, promote it, and then convert your hard-earned traffic into email subscribers.
Because email is 40 times more effective than social media in customer acquisition, it can’t be ignored.
But your work doesn’t stop there either. You need to cultivate a relationship with your subscribers if you want them to ever buy from you.
In order to do that, you need your subscribers to not just tolerate your emails but to actually get excited about the next email you send them.
The average email open rate depends on the industry, but …read more
