Deadly Conversion Busters: Turning ‘Yeah, But’ Into ‘Yes, Please’

By Rainmaker.FM

maybe-into-yes

Why is your prospect on the fence?

How can you convert that concern into a reason to buy?

In this episode of The Mainframe, hosts Chris Garrett and Tony Clark reveal:

  • What you need to do to discover the real problems behind your offer
  • How customers might be misleading you with their objections
  • Why you need to go beyond the FAQ
  • How to reinforce your answers to objections so they grow your authority
  • The 3F technique for making customers feel good about their concerns

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About the author

Rainmaker.FM

Rainmaker.FM is the …read more      

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How to Read a Book in 2 Hours

By Rainmaker.FM

2-hour-books

If you’re like Rough Draft host Demian Farnworth, you like to read. And you like to read a lot.

In fact, some people might call you obsessed. Demian gets that all the time. No surprise, since he tries to read 100 books every year …

But it can be frustrating. Daily demands. Lack of time. Big books. You get so close to reading 100 … but alas, at the end of the year Demian falls, slump headed, 16, 20, or 40 books away from his goal.

If that’s you too, you’re not alone.

Like most determined and driven …read more      

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The Disgustingly Simple Rule for Web Writing That’s Often Hard to Swallow

By Demian Farnworth

how to make your web writing easy to digest

Editor’s note: This post was originally published on January 14, 2009. We’re bringing it back today because clear, concise writing on the web never goes out of style.

In 1964, Richard Hofstadter wrote a Pulitzer-prize-winning book called Anti-Intellectualism in America. This rich, thorough book exposed the thread of anti-intellectualism that runs through the culture of practical America.

For example, even though the founding fathers were sages, scientists, and men of cultivation, the Federalists attacked their curiosity and idealism as too trivial for important affairs.

Did you know there’s a thread of anti-intellectualism running through …read more      

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The Proper Way to Grow an Audience on Medium

By Rainmaker.FM

content-syndication

What does a boy band pop group called Jerod Morris and the Sponge Bags have to do with content marketing? More than you might think.

In this episode of The Lede, hosts Demian Farnworth and Jerod Morris introduce you to the perfect illustration for understanding content syndication.

Content syndication is nothing more than circulating the same article, video, or podcast across multiple pubs. For example, Demian could take a Copyblogger article he wrote and try to get it published on Business Insider, Fast Company, and Huffington Post.

How could this be a good thing? Easy. It broadens …read more      

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The 7 Circles of Belief that Drive Customers to Your Business

By Rainmaker.FM

7-circles-of-belief

Nearly all of us make decisions based on our beliefs — including decisions about what to buy and which businesses to connect with.

The 7 Circles of Belief are a spiral path that can bring customers or clients ever closer to your business.

Belief binds us together, often creating micro-tribes within our larger communities. And people want to connect with products and services that are aligned with their beliefs.

When you learn how to communicate your values and beliefs, you’ll pull your audience closer to you, along what we’ve identified as a 7-stage spiral path of belief. …read more      

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