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22 AprFeatured

A Simple Content Marketing Strategy for Creative Folks

by Jason Fairfield0 Comments

By Rafal Tomal

man with glasses working on laptop on yellow couch

I promoted my business the wrong way for a long time.

Just like many designers and artists, I focused on building my portfolio, posting my work around the web, and waiting for feedback.

I quickly realized this approach wouldn’t take me very far. Why?

Because that’s what everyone else does. And you’re assuming people who aren’t design experts will recognize your creative work as superior.

Most people naturally want to buy from people they know and like. So, how do you display your work while making it easy for prospective clients to learn about who you are?

The conclusion is simple: content marketing.

How …read more      

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21 AprFeatured

How Award-Winning Journalist Adam Skolnick Writes

by Jason Fairfield0 Comments

By Rainmaker.FM

adam-skolnick-file

Sometimes word nerds just need a place to talk shop, and that’s the intention of today’s episode of The Writer Files. Host Kelton Reid asked award-winning journalist Adam Skolnick to join him for a guest segment called “writer porn.”

Adam is an award-winning, globetrotting travel journalist, which is kind of a rare thing these days. He is the author and co‐author of 25 Lonely Planet guidebooks, and has written for publications as varied as the New York Times (for whom he won a big award from the Associated Press Sports Editors last year), ESPN, Wired, Men’s Health, Outside, the …read more      

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21 AprFeatured

About Pages: How to Fascinate and Engage with Just One Look

by Jason Fairfield0 Comments

By Rainmaker.FM

about-pages

If you want your website’s About page to work, you have to answer one crucial question.

And no, the question isn’t, “How many years have you been in business?”

It’s the one question that’s at the top of your site visitor’s mind. And if you answer it to her satisfaction, there’s a good chance she’ll stick around to see what else you have for her.

Tune in to Hit Publish as host Pamela Wilson talks to Sonia Simone, Chris Garrett, and Jerod Morris about About pages. You’ll discover:

  • What people really look for on your About page
  • Who your About page should be about …read more      
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21 AprFeatured

How to Create Exquisite Subheadlines

by Jason Fairfield0 Comments

By Rainmaker.FM

exquisite-subheadlines

The purpose of the subheadline is two-fold. Standing out to a reader is its first purpose. The second purpose is a little more complex.

Imagine your average reader. She has fallen in love with your headline. It’s a good one. It’s a humdinger.

And now she is scrolling down the page, evaluating whether or not she wants to invest time in reading this article of yours.

As she scrolls, she sees a subheadline and thinks, “Oh, now that’s interesting.” So she stops scanning, and she reads that section.

Sound simple enough? But not so fast. How you …read more      

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21 AprFeatured

5 Surprising Reasons Why Good Podcasts Fail to Get Noticed

by Jason Fairfield0 Comments

By Jon Nastor

why is it that no one pays attention to your podcast?

All businesses are in the media business, whether or not they acknowledge it (or like it).

The Internet has rapidly changed how customers discover, research, and interact with companies.

You are no longer in business to sell products or services; you are in business to find your audience, create useful content that draws them to you, and then create products or services that benefit them.

You can achieve this through the intimate nature of on-demand audio content — or as they’re commonly known, podcasts. This is why Copyblogger Media is betting big on podcasting.

Whether you are trying …read more      

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