By Rafal Tomal
I promoted my business the wrong way for a long time.
Just like many designers and artists, I focused on building my portfolio, posting my work around the web, and waiting for feedback.
I quickly realized this approach wouldn’t take me very far. Why?
Because that’s what everyone else does. And you’re assuming people who aren’t design experts will recognize your creative work as superior.
Most people naturally want to buy from people they know and like. So, how do you display your work while making it easy for prospective clients to learn about who you are?
The conclusion is simple: content marketing.