After founding Pownce, Convore, and building Grove.io, Leah Culver learned a few things. The first: you are the best alpha and beta tester of your own project. The second: don?t build it if you?re not passionate about it.
?Everyone has different passions and it?s important that you work on something…
GE has a new smart street light in early production, and it hopes that over time, cities and third-party developers
In today’s hyper-competitive business climate, there?s a lot of talk about brands: How to make them sticky, how to create positive associations with the consumer, how to build a loyal following on social media. As a small business owner you’re always trying to find new ways to get your brand out in …
Let’s face it. Social media is one of those warm, fuzzy, but murky activities that exist in the business world.
It can be a conversation — a cocktail party — or a content distribution channel.
For some, it’s both. And more!
Regardless of how we choose to use it, we naturally have to ask: What’s the return on our investment?
I think Gary Vaynerchuk said it best when responding to a CMO who demanded to know how to determine the ROI of social media:
What’s the ROI of your mother?
Gary’s got a point. …read more
REACH: the term used to express the total percentage of a target audience who are exposed to a brand message at least once throughout a campaign period. This figure represents unduplicated audience exposure.
Reach used to be the standard measurement for the total audience size available in a given m…