Let’s face it. Social media is one of those warm, fuzzy, but murky activities that exist in the business world.
It can be a conversation — a cocktail party — or a content distribution channel.
For some, it’s both. And more!
Regardless of how we choose to use it, we naturally have to ask: What’s the return on our investment?
I think Gary Vaynerchuk said it best when responding to a CMO who demanded to know how to determine the ROI of social media:
What’s the ROI of your mother?
Gary’s got a point. …read more