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23 MarFeatured

The A to Z Guide on Creating a Memorable Brand (like McDonald’s)

by Jason Fairfield0 Comments

By Guest Author

Mcdonalds logo

Neil’s introduction of the author: When I think about branding, logo design, and designing great products, there’s one person I love working with. He has worked with me for many years and for several of my companies. His name is Ian Main, and this post—based on his latest work helping me rebrand Quick Sprout—is about Ian’s thoughts on how to create a great brand.

Here is Ian:

When I was growing up in Australia, every Christmas holiday, my family would drive seven hours to visit my grandparents. There were five McDonald’s restaurants on that trip, and I knew exactly where each was …read more      

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23 MarFeatured

On Pink Hair, Marketing, and Business on Your Own Terms

by Jason Fairfield0 Comments

By Sonia Simone

image of Copyblogger CCO Sonia Simone

It’s always interesting being in an airport as a person with pink hair — especially when I’m traveling for business.

Pink hair is a little more mainstream these days (curse you, Nicki Minaj), but it still gets attention.

Small children think I’m some kind of live-action muppet, which I enjoy very much.

TSA security officials look at the combination of the pink hair and the business jacket, and give me a puzzled smile. My fellow business travelers give me confused looks … mixed, sometimes, maybe with a tiny bit of jealousy as well.

Anything you do that’s visibly different …read more      

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22 MarUncategorized

Arduino Yun, Massive Arcade Button, Local Cigar Shop, And Cigar Box

by Jason Fairfield0 Comments

A few weeks after we got our puppy, we taught her how to turn on a light.
Turns out Kaira will do just about anything if you can clearly communicate your desires and have a treat in your hand. There?s an Ikea lamp in our bedroom that?s activated by stepping on a floor switch. We started Kaira?s trai…

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22 MarUncategorized

Deep Focus, Mr. Schafer, Social Media, And Digital Trailblazers Series

by Jason Fairfield0 Comments

When it comes to interactive marketing and social media, Ian Schafer has a lot to say. The CEO and founder of Deep Focus is one of the industry’s most influential voices on technology and advertising.
As a Digital Trailblazer, he lives and breathes technology, focusing on what it means, or will mean…

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21 MarUncategorized

Landing Page, Emails, Personas, And Customer Personas

by Jason Fairfield0 Comments

Marketers and business owners seem to be well aware of the opportunity that personalization presents.
According to a survey conducted by Forrester (with 100 B2C marketers participating), more than 94% of respondents said personalization plays an important role in helping them meet short-term goals a…

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