For brand marketers, user-generated content (UGC) has been all the rage for the past couple of years. From Doritos’ famous annual million-dollar “Crash the Super Bowl” to Sephora’s Beauty Board, to the inordinate number of hashtag-infused “media walls,” brands have piled on in growing numbers.
UGC-e…
By Neil Patel
No matter how long you have been blogging, some of your posts will be always more popular than others. These posts tend to rank higher on Google and have more social shares and links from other websites.
So the question is, how do you get more traffic to these popular posts? If people already like them, you should be able to make them more popular, right?
Here are 10 ways to make your most popular posts more popular:
Eventually, even your most popular posts will decrease in popularity unless you update them. For example, this post on leveraging Instagram—written in …read more
By Sonia Simone
Six months (or six days) from now, maybe I’ll come update this topic with the latest trending topic. Because #TheDress, the latest distraction-of-the-moment, will feel utterly tired.
One reason that earning attention isn’t the same thing as earning business is that the Internet is prone to these little waves of irrelevance that hook everyone in for a few moments.
CMO.com did a nice job talking about who “won” the war for the attention created by the trending topic #TheDress.
And I don’t care. Not even a tiny bit. Here’s why.
Conversations about how giant brands leverage the “volume of …read more
Ahh, the product page. Often a combination of a little customization and a lot of programming, many of them don?t differ much from whatever options were available out-of-the-box with their chosen shopping cart system.
And that?s unfortunate, since it?s often where crucial decisions are made on wheth…
Do you run a Facebook Page? Heads up: your page?s ?Like? count is probably going to drop a bit soon, and it?s totally not your fault.
The short version: Facebook is changing the way it?s