Why I Don’t Give a Damn about #TheDress

Six months (or six days) from now, maybe I’ll come update this topic with the latest trending topic. Because #TheDress, the latest distraction-of-the-moment, will feel utterly tired.

One reason that earning attention isn’t the same thing as earning business is that the Internet is prone to these little waves of irrelevance that hook everyone in for a few moments.

CMO.com did a nice job talking about who “won” the war for the attention created by the trending topic #TheDress.

And I don’t care. Not even a tiny bit. Here’s why.

Conversations about how giant brands leverage the “volume of …read more