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11 FebFeatured

Rainmaker.FM: Has Social Media Killed Consumer Trust?

by Jason Fairfield0 Comments

By Brian Clark

Image of the Rainmaker.FM Logo

This week, Robert and I put on our commentary caps to take on subjects that have been in the news. Plus, we reveal what’s in the very near future for Rainmaker.FM (think big).

The main story this week is all too familiar … short-cut marketers are the reason we can’t have nice things. Now, apparently, they’ve destroyed trust in social media, as consumers assume everyone is on the take.

As you might expect, we have an answer for that one. Plus, we talk podcasting for content marketing, revenue models for podcast networks, and heartily agree with some …read more      

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11 FebFeatured

No One Is Going to Read Your Corporate Blog (Unless You Read This)

by Jason Fairfield0 Comments

By Neil Patel

read blog

So you’re interested in starting a corporate blog. Now what? You already know how it generates sales, but the real questions is…where do you start? And how do you ensure that people are actually going to read your blog (because company blogs are inherently boring, right?)

Don’t worry, I’m going to answer all of those questions and more. As long as you follow my advice from the FAQs below, you’ll have more readers than you can imagine.

  1. How many posts do you need to publish before you launch your blog? – You shouldn’t wait to launch your blog. As soon as …read more      
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11 FebFeatured

The Smart Way to Use Surveys to Engage and Grow Your Audience

by Jason Fairfield0 Comments

By Sean Jackson

engaged audience at a rock concert

Last month, you may have seen :

Figures often beguile me, particularly when I have the arranging of them myself; in which case the remark attributed to Disraeli would often apply with justice and force: ‘There are three kinds of lies: lies, damned lies, and statistics.’

While there are many ways your research can benefit your online marketing, here are five important best practices to keep in mind.

1. Don’t write leading questions

Leading questions are those that will skew the results to a particular conclusion.

When creating your questions, remain as objective as possible and use the survey …read more      

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10 FebUncategorized

Social Media Marketing, Direct Marketing News, Health Insurance Mandate, And Affordable Care Act

by Jason Fairfield0 Comments

Few rules apply to social media marketing for very long, but these tactics aren’t likely to fade out anytime soon.
Technology speeds onward, but e-commerce sites lag behind. Load times on mobile sites increased almost a full second over the holidays.
Direct Marketing News announces its 2015 Marketin…

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10 FebUncategorized

Content, Seo Copywriting, Google, And Search Engines

by Jason Fairfield0 Comments

If you want to build your blog audience, you?re going to have to get smarter with your content.
One of the biggest challenges bloggers and content marketers face is writing content that?s optimized for search engines, and that will also appeal to people.
According to Copyblogger, SEO is the most mis…

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