By Sean Jackson
Last month, you may have seen :
Figures often beguile me, particularly when I have the arranging of them myself; in which case the remark attributed to Disraeli would often apply with justice and force: ‘There are three kinds of lies: lies, damned lies, and statistics.’
While there are many ways your research can benefit your online marketing, here are five important best practices to keep in mind.
1. Don’t write leading questions
Leading questions are those that will skew the results to a particular conclusion.
When creating your questions, remain as objective as possible and use the survey …read more