Technology has the power to make us smarter and more proficient marketers. But if we don’t have a clear understanding of how to use it?and what we want to accomplish with it?well, it might just sit there wasting money and collecting a thick layer of proverbial dust.
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To prioritize or to quit? That is the question many social brand marketers should be asking going into the New Year.
Social media is one of, if not the most, vibrant, volatile and financially viable marketing channels in business. It is also experiencing a ton of growth; growth that’s showing no sig…