Get Your Website Firing on All Cylinders (Visually and Verbally)

By Sonia Simone

We’re coming into the last two months of the year (how), and our minds tend to naturally turn to: “How in the expletive-of-choice am I going to hit my goals for this year?” One word, baby: Tactics. This week was about rolling those sleeves up and making it happen. Whether you want to finally get
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How to Effectively Use Social Proof to Increase Conversions

By Neil Patel

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Many factors can influence a customer’s decision making.

How can you get them to buy products from your company instead of your competition?

You have to find a way to influence their opinions.

You can achieve this by leveraging social proof.

The goal is to create a positive perception of your company. It’s power in numbers.

Let’s say a prospective customer is searching for a product online.

They know what they want, but they’re not sure which ecommerce store to buy it from.

What are some things they may be looking for?

Company A has over 500 reviews. Company B has only 7 reviews.

Which one …read more      

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2017 Content Excellence Challenge: The November Prompts

By Sonia Simone

It’s time again for our pair of Content Excellence prompts! All year, our community has been working with these each month to create better work, and to create more of it. This month’s prompts could potentially be swapped, because they’re both ways to do better work and more work. They go together like (dare I
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The Slippery Truth about Grammar Checkers

By Stefanie Flaxman

It was a brisk winter evening. While editing a Copyblogger article written by Brian Clark, the sound of my fingers tapping on my keyboard harmoniously blended with the rain pattering on the window next to my desk, as the light from the full moon illuminated my computer monitor. Then, as the clock struck midnight, something
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Everything You Need to Know About Generating Leads on Twitter

By Neil Patel

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People don’t always associate Twitter with marketing.

If you’re not using Twitter to improve your business, you’re making a big mistake.

Every year, about 200 billion tweets are sent out.

This number is astonishing.

With so much competition in the social media space, people may assume that Twitter’s best days are in the past.

That’s incorrect.

Twitter has never been more popular than it is today.

Check out these numbers:

Twitter has about 328 million users across the world.

That may not seem like a lot compared to the 2 billion monthly active Facebook users.

Still, 328 million isn’t a number …read more      

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