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Category: Featured

11 AprFeatured

How to Get Your Writing on the Road to Being Read and Spread

by Jason Fairfield0 Comments

By Robert Bruce

I’m going to let you in on a little secret.

It’s something the immortals — from Aristotle to Ogilvy to Mamet — have known, but few have stated it as directly as I’m about to.

By now, many of you know the basics of the craft of copywriting …

Know your audience. Know your product cold. Research. Nail the headline. Write plainly, in the language of your audience. Research more. Write great bullets. Craft a great offer. Include a strong call to action. Et cetera.

These elements are the standard. They get the job …read more      

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10 AprFeatured

If You Give Away Your Best Content, Your Business Will Grow by 290%

by Jason Fairfield0 Comments

By Neil Patel

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If you give it away—offer it free—they will come.

This should perhaps be the quote to encompass the business model of freeconomics.

It’s a model that involves giving away your best content.

Believe it or not, more and more companies are integrating and seeing amazing results with freeconomics today.

At first thought, it may seem ludicrous.

I mean, how can you expect to turn a profit if you’re getting no direct return on your content?

You’re spending loads of time and exerting a ton of energy to earn a big fat $0.00.

It just doesn’t make sense.

But when you look at the big picture, giving away your …read more      

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10 AprFeatured

Why You Don’t Need to Be a Thought Leader

by Jason Fairfield0 Comments

By Sonia Simone

We all want to get traffic to our websites. We want to build audiences who are interested in what we have to say and responsive to our offers.

And so it’s natural to think that we should become “thought leaders.” (Or, to push the expression a little further down Jargon Lane, “thought leaders in our space.”)

Perhaps even more coveted than “going viral,” thought leadership is that elusive, glittering prize — the Golden Snitch of web publishing.

Most of us (I hope) know better than to self-identify as thought leaders. But we think it would be kind of great if …read more      

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07 AprFeatured

How to Do an Online Giveaway That Doesn’t Suck

by Jason Fairfield0 Comments

By Neil Patel

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Who doesn’t want something for free?

It’s a very enticing proposition.

Some of my best business-boosting hacks have taken place when I’ve offered something free.

I’ve given away free tools, free software, free headphones, free trips, free cash, and hundreds of free resources.

Free is amazing.

And hardly anyone will turn down a free gift, discount, etc. when it’s bestowed upon them with no strings attached.

Research from Kontest proves that an online giveaway can have a profound impact on your marketing campaign.

More specifically, they found that one-third of entrants will agree to receive information from brands and partners:

On top of that, they found …read more      

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06 AprFeatured

Try These Useful Suggestions to Build Your Audience

by Jason Fairfield0 Comments

By Sonia Simone

Copyblogger Weekly

On Monday, our good and wise friend Andy Crestodina showed the difference between optimizing for search engines and optimizing for social shares. He also gives us a nice piece of advice about how you can get really crafty and do both.

Proofreading might not seem exciting, until the day you publish a post with the headline Making that Shit into the Next Phase of Your Career. Don’t let that happen; read Stefanie’s Tuesday post.

On Wednesday, Brian Clark reminded us that search and social get all the attention, but it’s email that pays the bills. He …read more      

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