Why You Don’t Need to Be a Thought Leader

We all want to get traffic to our websites. We want to build audiences who are interested in what we have to say and responsive to our offers.

And so it’s natural to think that we should become “thought leaders.” (Or, to push the expression a little further down Jargon Lane, “thought leaders in our space.”)

Perhaps even more coveted than “going viral,” thought leadership is that elusive, glittering prize — the Golden Snitch of web publishing.

Most of us (I hope) know better than to self-identify as thought leaders. But we think it would be kind of great if …read more