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Category: Featured

27 MarFeatured

How to Blast Away the Top 15 Conversion Roadblocks on Your Website

by Jason Fairfield0 Comments

By Neil Patel

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Conversion rate optimization has never been bigger than it is today.

Just look at how much interest in conversion rate optimization has increased over the past decade:

And there are more and more conversion rate optimization (CRO) agencies popping up every day.

A quick search on Google for “conversion rate optimization agency” gave me nearly one million results:

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This tells me one thing: many companies have lousy conversion rates.

According to Econsultancy, “only about 22 percent of businesses are satisfied with their conversion rates.”

So, what’s going wrong?

The issue with CRO is …read more      

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27 MarFeatured

3 Strategic Ways to Get Links to Your Website

by Jason Fairfield0 Comments

By Brian Clark

“Link building” is something I’ve never done in my 19 years of publishing online. In other words, I’ve never spent any time whatsoever emailing strangers and trying to convince them to link to my content.

I have, however, been on the receiving end of many link-building requests. And they’ve never worked on me.

Now, I know there are smart people who work on behalf of clients to get links through these outreach initiatives. Strangely, I’ve never received a link request from a smart person.

It’s usually just dopey people using bad email scripts and automation that some clown sold them on. They don’t …read more      

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24 MarFeatured

26 Marketing Tools for Non-Tech-Savvy Marketers

by Jason Fairfield0 Comments

By Neil Patel

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Marketing tools are essential for streamlining and automating the more arduous aspects of the process.

The only issue is that you’ve got to actually learn how to use them.

You have to learn their capabilities, their limitations as well as their nuances.

It’s no biggie if you’re tech-inclined.

But what if you’re not so tech-savvy?

Using marketing tools can nearly negate the purpose if it’s a struggle just to figure them out.

That’s why I compiled a list of 26 marketing tools for non-tech-savvy marketers.

Each one is practical and user-friendly and requires a minimal learning curve. Many are even free.

Content creation

1. WordPress

Let’s start with …read more      

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23 MarFeatured

Search Engine Madness on Copyblogger

by Jason Fairfield0 Comments

By Sonia Simone

Search Engine Madness on Copyblogger

Apparently, “March Madness” on Copyblogger is less about college basketball and more about finding things to say about SEO.

One could say we painted ourselves into a corner by saying, “Technical SEO isn’t nearly as important for most sites as actually producing content worth consuming” … and then deciding to write about search optimization all month.

One might even call us foolhardy.

One may have a point.

Nevertheless, we persisted … and it turns out, good things happen when you persist.

On Monday, Jerod talked a bit about some of the easy-to-forget steps that do help those darned search …read more      

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22 MarFeatured

Which Content Marketing Strategies Have the Biggest Impact on Keyword Rankings?

by Jason Fairfield0 Comments

By Neil Patel

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The term “content marketing” is a wide umbrella.

It encompasses a plethora of different strategies and techniques.

But at the end of the day, one of your primary goals is to create content that ranks as highly as possible on search engine results pages (SERPs).

This is important because organic traffic is the number one means of generating traffic for many companies.

A study from The Bright Edge even “found that organic search drives 51 percent of all visitors to B2B and B2C websites trumping all other non-organic channels.”

This means one thing.

You need to figure out the relationship between content marketing strategies …read more      

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