By Neil Patel
The term “content marketing” is a wide umbrella.
It encompasses a plethora of different strategies and techniques.
But at the end of the day, one of your primary goals is to create content that ranks as highly as possible on search engine results pages (SERPs).
This is important because organic traffic is the number one means of generating traffic for many companies.
A study from The Bright Edge even “found that organic search drives 51 percent of all visitors to B2B and B2C websites trumping all other non-organic channels.”
This means one thing.
You need to figure out the relationship between content marketing strategies …read more