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Category: Featured

09 MarFeatured

2017 Content Excellence Challenge: The March Prompts

by Jason Fairfield0 Comments

By Sonia Simone

content excellence challenge - march prompts

Hey there, content geniuses — it’s March, and that means we have new prompts for our Content Excellence Challenge.

This is a yearlong community exercise in getting better at what we do … and more productive, so we can do more of it. (Or even accomplish something crazy like having a life.)

So, let’s do this.

The March Creativity Prompt

This month, we’re going to focus on actually doing our keyword research.

Not thinking about it. Not promising ourselves we’ll do it. Actually doing it.

Keyword research isn’t about making search engines happy — it’s about unlocking the language that your audience and customers use. …read more      

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08 MarFeatured

How to Increase the Revenue Value of Your Homepage by 851%

by Jason Fairfield0 Comments

By Neil Patel

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You never get a second chance to make a first impression.

I think this is a fitting quote to demonstrate the importance of a great homepage.

Once a visitor lands on your homepage, you need to impress them in a hurry.

Failure to do this typically results in a lost conversion with the vast majority of visitors never returning.

How can you ensure you make a good first impression?

And, more importantly, how do you boost conversions and increase the revenue value of your homepage?

There are countless strategies that work to some extent.

But I’d like to cover a handful I feel are the …read more      

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08 MarFeatured

Everybody’s Working for the Weekday

by Jason Fairfield0 Comments

By Stefanie Flaxman

"Find the space where hard work and fun coexist." – Stefanie Flaxman

Why do we spend so much time researching, creating, optimizing, and promoting our content?

“Geez, Stefanie. That’s a silly question,” you might be thinking. “You of all people should know that content marketing helps with our business goals. In fact, you wrote about that last week.”

And you’d be absolutely correct.

But that’s not what I want to focus on today. I want to look at the personal motivations and goals of people who decide to become writers and content marketers — people like you.

The eye-roll heard round the world

When I hear people glamorize writing as a profession, I …read more      

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07 MarFeatured

3 Simple and Effective Keyword Research Tips

by Jason Fairfield0 Comments

By Beth Hayden

Keyword research is always a hot topic in content marketing circles.

It’s one of those subjects that never goes out of style — because wise content marketers know that using the right words in their content will give them a big edge over their competition.

Wondering how to find the “right” words to optimize your business’s content? Here are three quick tips for solid keyword research.

1. Discover the language your prospects use when they talk about your topic

My friend Shawn, whose company Clear Harmonies creates custom a cappella arrangements for vocal groups, learned an …read more      

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06 MarFeatured

5 Ways to Amplify the Reach of Your Content Without Spending a Dime

by Jason Fairfield0 Comments

By Neil Patel

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Content marketing can be a soul-crushing endeavor.

It’s like this. You spend several hours or maybe even days meticulously putting together what seems like a brilliant blog post, slideshow, infographic, etc.

But even with all your hard work and dedication, your content falls on deaf ears.

You post it on Facebook, Twitter, LinkedIn, and any other network you can think of, but there’s no reaction.

Maybe you get a handful of shares, but your content never gains any momentum.

Are you alone?

Nope.

Some startling stats on content marketing

Here’s the deal.

There’s a lot of content that gets published every day. I mean a lot!

Just take a look …read more      

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