Everybody’s Working for the Weekday

Why do we spend so much time researching, creating, optimizing, and promoting our content?

“Geez, Stefanie. That’s a silly question,” you might be thinking. “You of all people should know that content marketing helps with our business goals. In fact, you wrote about that last week.”

And you’d be absolutely correct.

But that’s not what I want to focus on today. I want to look at the personal motivations and goals of people who decide to become writers and content marketers — people like you.

The eye-roll heard round the world

When I hear people glamorize writing as a profession, I …read more