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Category: Featured

01 MarFeatured

How to Craft Timelessly Powerful Stories with Freaks, Cheats, and Familiars

by Jason Fairfield0 Comments

By Sonia Simone

A few weeks ago, I recorded a podcast episode about Jonah Sachs’s book Winning the Story Wars. He had a particularly useful observation about three story elements that pull in audience attention. He calls them Freaks, Cheats, and Familiars.

Sachs explains how these elements can be deployed, like the Hero’s Journey, to make stories much more memorable and engaging.

As I was reading Story Wars, it struck me that there’s a well-known figure who illustrates all three of these elements in one person: legendary bodybuilder, action star, two-term California Governor, and crafter of potent analogies, Arnold …read more      

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28 FebFeatured

Why a Prospect You Want Chooses Your Competitor

by Jason Fairfield0 Comments

By Stefanie Flaxman

"No one cares about how good you are until after they know they can trust you." – Stefanie Flaxman

You had trouble sleeping again last night.

Up until the time you got into bed, you were looking at their Twitter feed, their Facebook page, and their website.

It’s your competitor.

You’re completely preoccupied with everything they do … and for a seemingly good reason. Their customer base seems to keep growing and they keep expanding their offerings, while you’re just trying to keep your head above water.

You constantly ask yourself:

“What will it take for my business to be viewed like theirs?”

While it’s natural for that question to arise in your mind, it may stifle your progress if you’re thinking in terms of …read more      

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27 FebFeatured

Want to Know How to Make Influencer Marketing Work?

by Jason Fairfield0 Comments

By Neil Patel

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The Internet is a noisy, overcrowded place.

Building momentum for your brand is often an uphill battle, and getting your audience to buy in can be daunting.

So, how do you get people to take you seriously?

How can you go from being just a little fish in a vast ocean to becoming a recognizable brand or even a household name?

One strategy that’s proven to be effective is influencer marketing.

The number of brands using this strategy has grown exponentially over the past few years.

In fact, “interest in influencer marketing has risen more than 90x from 2013 to …read more      

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27 FebFeatured

The Persuasive Power of Analogy

by Jason Fairfield0 Comments

By Brian Clark

"The right analogy, at the right time, told the right way, may be exactly what they need to do business with you." – Brian Clark

An elderly man storms into his doctor’s office, steaming mad.

“Doc, my new 22-year-old wife is expecting a baby. You performed my vasectomy 30 years ago, and I’m very upset right now.”

“Let me respond to that by telling you a story,” the doctor calmly replies.

“A hunter once accidentally left the house with an umbrella instead of his rifle. Out of nowhere, a bear surprised him in the woods … so the hunter grabbed the umbrella, fired, and killed the bear.”

“Impossible,” the old man snaps back. “Someone else must have shot that bear.”

“And there you have it,” the doctor says.

Persuasion come from …read more      

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23 FebFeatured

3 Content Marketing Mysteries Solved

by Jason Fairfield0 Comments

By Sonia Simone

3 Content Marketing Mysteries Solved

OK, confession time — when I was a kid, I was a complete Nancy Drew junkie. “Sleuth” sounded like just about the best way ever to spend one’s time. (Of course, that’s before I knew what a Chief Content Officer was …)

This week, rather than figuring out Irene Adler’s cell phone password or who stole the missing emeralds, we’re working on “Why isn’t this content working? and “How can I get a whole lot better at what I do?”

On Monday, Brian gave us three rhetorical tools that can help build trust with your audience — then asks if …read more      

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