Why a Prospect You Want Chooses Your Competitor

You had trouble sleeping again last night.

Up until the time you got into bed, you were looking at their Twitter feed, their Facebook page, and their website.

It’s your competitor.

You’re completely preoccupied with everything they do … and for a seemingly good reason. Their customer base seems to keep growing and they keep expanding their offerings, while you’re just trying to keep your head above water.

You constantly ask yourself:

“What will it take for my business to be viewed like theirs?”

While it’s natural for that question to arise in your mind, it may stifle your progress if you’re thinking in terms of …read more